Emmelia Powell: How can AI help my business?

I have been using different AI tools for serval months. There are so many tools for different functions; market research, brand monitoring, design creation, concept creations… the list goes on. From creating documents, summarising written text, scripting social posts and designing business workflow efficiencies, the use of AI is really becoming key for my role.

I see AI becoming a threat to the traditional ‘google search’, and instead a move to a more comprehensive, personalised search function. Take Instagram, for instance, which for some now uses Meta (AI) within its search functionality. Type “nearest pub” and you’re not just given a map but real-life recommendations and experiences tailored to your preferences.

This level of personalisation, driven by AI, is setting new standards for value, efficiency and user-centric solutions.

To get a glimpse into the future, I used AI to analyse the financial advisory landscape. To get any meaningful insight from AI, you need to consider your prompt; think of it as briefing a new team member — you provide the context, set expectations and outline the deliverables. I followed the RISEN framework to refine my prompt:

1. Role: Define the AI’s role — is it to be an advisor, creator or problem solver?
2. Information: Be specific about what you’re asking for – data points, questions or a statement?
3. Steps: Clearly outline the process – what do you expect the output to look like?
4. Examples: Specify what you expect to see — case studies, actionable insights or analysis?
5. Narrowing: Set boundaries and focus areas for the AI to consider.

Here’s a high-level summary of the prompt I used:

• R: Assume the role of a UK-qualified financial adviser.
• I: Conduct a market analysis of financial planning in the UK financial services sector, focusing on market size and growth, emerging trends and consumer behaviour.
• S: Use data from the past 2–3 years from reputable UK sources.
• E: Provide case studies and supporting statistics.
• N: Start with an executive summary, conclude with opportunities and challenges, and avoid overly emotive language.

What AI revealed

The output was a good summary of the profession, but the section on consumer behaviour was the most insightful.

• 61% of consumers want to track pensions, investments and access personalised financial content via mobile apps.
• 75% of Gen Z (18–34 years old) prefer app-based investment tracking and financial-planning tools.
• 62% desire a mix of digital solutions and human interaction.
• High-income earners (£60,000+ p.a.) show 81% interest in using mobile apps for financial management.

Knowing how to use different AI tools is key to getting quality output and information. Learning to adapt and use these systems will be a game changer moving forward.

So, how can AI help my business?

I think the majority of the profession is already onboard with AI specific to financial services, but there are so many other functions that can help broader elements of the role.

The key is understanding which elements of the role AI can speed up and then training members of the team to create quality outputs. I like the RISEN framework via ChatGPT for social-media posts and updating clients, but there’s so many other helpful resources online to help you get the outputs from the tools you’re using.

I hope this helped you speed up one task in the endless list of admin!

Emmelia Powell is a financial planner at Premier Wealth Solutions