Dynamic Planner launches app to ‘put financial plan in clients hands’

Dynamic Planner has launched Tram, a new digital engagement app designed to help advisers “put a financial plan in the hands of their clients”.

CEO Ben Goss told delegates at its annual conference today (5 March) that it was something he’d “dreamt of bringing to life” since founding the company 20 years ago.

It tracks clients’ progress against their financial plan, goals and agreed risk level,
provides daily valuations and delivers personalised content through Tram AI.

Dynamic Planner said Tram helps firms meet the needs of Consumer Duty and deliver ongoing value to support their ongoing service and fees, and delivers meaningful digital engagement to existing clients and the next generation.

It also creates capacity for firms so that they can grow and scale their business. In line with Consumer Duty, it places the outcomes the customer is looking for at the centre of the service.

It is available for both Apple and Android phones.

Goss said: “We have been working on the development of Tram for two years, but it is something I have dreamt of bringing to life since founding Dynamic Planner.

“The idea of putting the financial plan in the palm of your client’s hand so they can keep track and you can deliver value 24/7 – but with low marginal cost – is transformational.

“Transformational for your clients and their access to your help and advice, but also in terms of the cost to serve clients and the capacity it can put back into your business.

“With Consumer Duty shining a spotlight on adviser ongoing charges and demonstration of value, creating capacity in the financial advice process in order to scale is paramount.

“Tram will offer valuable time and efficiency advantages at scale to advisers, as well as an enhanced ability to attract and retain the next generation of clients.”

Tram harnesses the API technology on which the Dynamic Planner digital planning and advice platform is built.

It also takes advantage of the multiple integrations in place between the Dynamic
Planner platform and relevant CRM/practice management systems, platforms providers, custodians and asset managers.

“It is white labelled so that advice firms can align the look and feel with their own
brand, offering clients a seamless experience.”

Goss continued: “The world is now mobile led and financial services is consumed more than ever via apps.

“We’ve invested heavily in the UI to ensure that Tram is every bit as slick and appealing as the best of any apps already on your client’s phone.

“We have also blended our expertise around best practice behavioural finance with best practice design, creating an app clients will want to come back to.

“Tram literally puts you, the adviser, in the client’s pocket – it will strengthen the partnership between adviser and client, and powered by Dynamic Planner’s technology, it will drive the future of digital financial planning and advice.”

Tram is currently live with a small number of advice organisations, with Dynamic Planner opening up usage to a wider group of early adopters after its annual conference.

Ian McKenna, founder of advisersoftware.com, said: “There has never been a time when digital engagement has been more important for adviser businesses.”

He added: “There is a huge opportunity for advisers can put a financial plan in every pocket, Tram is exactly the sort of technology advisers need to be equipping themselves with to meet the challenges now emerging.”