SunLife, part of Phoenix Group, has announced Victoria Heath as its new chief marketing officer.
Heath has over 20 years of experience and joins the financial services company from Vanquish Bank, where she was marketing director.
Previously, she was Post Office Insurance marketing director, as well as head of marketing for both Esure and Virgin Money.
Heath started her career as a marketing, business analysis, area manager at RBS.
SunLife said Heath has “strategic marketing experience including developing innovative customer propositions, brand strategy, digital optimisation and driving commercial growth with dynamic banking and insurance businesses.”
SunLife CEO Mark Screeton said: “Victoria really stood out in the recruitment process, which was run by the Phoenix Group Talent Acquisition team and attracted over 120 strong candidates. Her vast experience in the financial services industry and customer-focused attitude make her a great fit for our leadership team.”
Heath added: “I’m thrilled to be joining SunLife, a brand I’ve long admired for their brand heritage and deep understanding of the over 50s market. SunLife’s expertise and focus on serving customer needs reflects the very best aspects of the financial services industry and the positive impact it can make on people’s lives.
“This is one of those opportunities that doesn’t come around too often, so I can’t wait to meet the team and start exploring SunLife’s future growth through marketing.”
In January 2024, SunLife announced a brand refresh with the launch of a new logo, the latest evolution in its 214-year history.
The in-house creative team at SunLife has simplified the logo, retaining its recognisable style and colour palette and placing the brand name centre stage, while losing the yellow ‘sunset’.
This simplification has been made to modernise the brand and improve digital accessibility, in line with their company ethos: Simple, Certain, SunLife.
SunLife’s history can be traced back to 1810.
In 1900, SunLife became the first UK company to offer life insurance without a medical – something it still offers over 100 years later.
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