Sesame Bankhall Group (SBG) has appointed Claire Cherrington as directly authorised (DA) distribution director.
She will take up the newly created role in March 2025.
Cherrington is the fourth addition to SBG’s executive committee in 2024 and brings with her over 20 years of experience in financial services.
She worked for Lloyds Banking Group for 17 years across finance, internet banking and product development.
Here, she held such roles as head of strategic and technology partnerships for mortgage intermediaries, head of customer management and head of Lloyds Brand.
Cherrington will report directly to SBG CEO Richard Harrison and will be responsible for driving growth and increasing market share of the SBG’s DA businesses.
She will also support mortgage, protection and wealth firms under the Bankhall and PMS Mortgage Club brands.
PMS operates one of the UK’s largest mortgage clubs for mortgage brokers who are directly regulated by the Financial Conduct Authority (FCA).
SBG said Cherrington’s appointment forms part of its “growth and modernisation plans to see it deliver on its ambition to become the UK’s leading provider of services to advisory firms”.
Harrison said: “As a strategic business leader with proven experience of achieving outstanding results, Claire is an excellent addition to our strong executive team and the ideal person to lead our Bankhall and PMS businesses.
“Her appointment means SBG’s executive committee has now reached its full complement and with her drive, ambition and standards added to our already stellar team, we are now well-positioned to achieve our aims in 2025 and beyond.”
Cherrington added: “Sesame Bankhall Group is an industry-leading provider of services to advisory firms across the UK, with ambitious growth plans and a hugely experienced and talented team to ensure it delivers on its aim to become the proactive partner of choice for advisers.
“So, with that clearly defined purpose, I couldn’t be happier to join at such an exciting time in its journey and look forward to working with our PMS members and Bankhall clients to create value for them and their customers in the process.”
This appointment is subject to FCA approval.
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