Aviva and NatWest Group have agreed a new five-year protection partnership.
The deal will see the distribution of Aviva protection insurance products through NatWest’s UK retail banking brands NatWest, RBS and Ulster Bank.
The partnership, effective from Autumn 2025, will allow bank and mortgage customers for the three retail brands to purchase Term Life Insurance, Critical Illness cover and Guaranteed Over 50s Life Insurance provided by Aviva.
It builds on the current protection partnership between NatWest Group and AIG Life, now owned by Aviva.
Aviva said the agreement is an important milestone on its strategic ambition to build on AIG Life’s strong distribution partnerships.
Daren Boys, protection portfolio distribution director at Aviva, said: “We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place.
“The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data-science capability.
“We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.”
Lloyd Cochrane, head of proposition and protection at NatWest Group, said: “Today’s announcement marks an exciting new phase in our partnership with Aviva.
“This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need.
“We look forward to rolling this out across 2025 and working with Aviva to optimise this new service.”
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